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K-Business at InterCHARM 2025 — our first stand and exhibition results

First K-Business stand at InterCHARM 2025 at Crocus Expo, Moscow. Stand F7: brands TFIT, Daypiel, Ciracle, Sweeteen, AUL. Results of meetings with Korean partners.

Сергей Мальцев1 min read
K-Business at InterCHARM 2025 — stand F7

15-18 October 2025. Crocus Expo, Moscow. Stand F7.

First K-Business stand at a trade show. Brands on display: TFIT, Daypiel, Ciracle, Sweeteen, AUL.

Met with Korean partners, agreed on plans for 2026. Chestny ZNAK labelling was the number one topic.

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FAQ

What is InterCHARM and when is it held?

InterCHARM is the largest beauty industry trade show in Russia and Eastern Europe, held annually in October at Crocus Expo, Moscow. The 2025 edition ran 15–18 October. It brings together manufacturers, distributors, salons and buyers.

Which brands did K-Business present at stand F7?

Stand F7 featured TFIT, Daypiel, Ciracle, Sweeteen and AUL — Korean brands for which K-Business acts as exclusive or priority importer in Russia.

What was discussed with Korean partners?

Plans for 2026: SKU expansion, shipping schedules, Chestny ZNAK labelling requirements, and logistics under elevated tariffs on unfriendly countries (Korean cosmetics are exempt from the 35% rate).

Why was Chestny ZNAK the main topic?

Since March 2025, all imported cosmetics must carry a Chestny ZNAK marking code. Korean manufacturers need to adapt packaging to Russian requirements, and at InterCHARM 2025 this was the number-one question from every partner.

Author

Сергей Мальцев

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