K-Business at InterCHARM 2025 — our first stand and exhibition results
First K-Business stand at InterCHARM 2025 at Crocus Expo, Moscow. Stand F7: brands TFIT, Daypiel, Ciracle, Sweeteen, AUL. Results of meetings with Korean partners.
15-18 October 2025. Crocus Expo, Moscow. Stand F7.
First K-Business stand at a trade show. Brands on display: TFIT, Daypiel, Ciracle, Sweeteen, AUL.
Met with Korean partners, agreed on plans for 2026. Chestny ZNAK labelling was the number one topic.
K-Business
Need import guidance?
Get a compliance-ready plan for your product.
FAQ
What is InterCHARM and when is it held?
InterCHARM is the largest beauty industry trade show in Russia and Eastern Europe, held annually in October at Crocus Expo, Moscow. The 2025 edition ran 15–18 October. It brings together manufacturers, distributors, salons and buyers.
Which brands did K-Business present at stand F7?
Stand F7 featured TFIT, Daypiel, Ciracle, Sweeteen and AUL — Korean brands for which K-Business acts as exclusive or priority importer in Russia.
What was discussed with Korean partners?
Plans for 2026: SKU expansion, shipping schedules, Chestny ZNAK labelling requirements, and logistics under elevated tariffs on unfriendly countries (Korean cosmetics are exempt from the 35% rate).
Why was Chestny ZNAK the main topic?
Since March 2025, all imported cosmetics must carry a Chestny ZNAK marking code. Korean manufacturers need to adapt packaging to Russian requirements, and at InterCHARM 2025 this was the number-one question from every partner.
Author
Сергей МальцевSee also
GTIN on Wildberries and Ozon: where to find the code for cosmetics
What to enter for marked cosmetics on Wildberries and Ozon: find the manufacturer's GTIN, match it to the marking code, and check the exact consumer pack.
How to Choose a Korean Cosmetics Brand for the Russian Market
Before buying a Korean cosmetics brand, check demand in your sales channel, unit economics, promotion, product documents and the reliability of repeat supply.
Which documents to check when buying Korean cosmetics for resale
Match Korean cosmetics to a declaration or state registration certificate before payment, check the official register, and see what documents arrive after dispatch.
Korean Cosmetics from Moscow Stock or to Order: How to Choose
When to buy Korean cosmetics from Moscow stock, when to order from Korea, and how to combine both routes within one commercial shipment.